Strawless Ocean

In America alone, we use 500 million plastic straws every day.

Many of those straws end up in our oceans, polluting the water and harming sea life.

If we don’t act now, by 2050 plastics in the ocean will outweigh the fish.

One small change can have a big impact.

2017 is the year to start a cultural movement to impact real policy change. With so much going on in the world that seems unsolvable, here’s a solution that’s easily within reach:

Stop using plastic straws.



See what happened at SXSW, watch our #StopSucking video!


"The devastation of plastic pollution is not who we are as a global community. Now is the time for us to reflect on our own beauty, our power to affect our environment through individual action. It starts with the plastic straw."

- Adrian Grenier, Co-founder of Lonely Whale Foundation


Take the #StopSucking Pledge

Share your promise to stop using plastic straws in 2017 by posting a pic of yourself going strawless with #STOPSUCKING


Other ways to help

At a restaurant: Tell your server “No plastic straw, please.” and then tell them why.

Try alternatives to the plastic.  Paper or reusable straws are the way to go.


Share Your Favorite SUCKER PUNCH to Show Your Support

At SXSW, we’re launching #STOPSUCKING — a national campaign aimed at getting everyone to stop using the plastic straw. 

To draw attention to this important cause, we created a SXSW experience called SUCKER PUNCH. With the use of a high speed camera, we’re capturing super slow motion video of people as the plastic straw is slapped right out of their mouth with a giant octopus tentacle— all to keep plastics out of the ocean.

On March 12, SUCKER PUNCH rocked Mashable House. On March 18, artists at Rachael Ray’s FEEDBACK will take on the tentacle at Stubb’s BBQ. This Saturday, you can show your support for a Strawless Ocean by following @lonelywhale on Twitter and sharing your favorite celebrity Sucker Punch on all your social channels.

Together, we’ll get everyone to #STOPSUCKING!