#STOP SUCKING PSA Details

The concept is simple. Tell people how much you “suck.” And then pledge to “stop sucking.” When all of us come together and admit we suck, the social media and mainstream press momentum will propel attention to our ocean health cause. Check out the script and mood board below. (Script lines are placeholder — we want you to say you suck, or call out a friend for sucking, in whatever sucky way you want to say it.)