At SXSW, we’re launching #StopSucking — a national campaign aimed at getting everyone to stop using the plastic straw. 



To draw attention to this important cause, we’re creating a SXSW experience called “SUCKER PUNCH.” On March 11, SUCKER PUNCH will be one of the featured events at the Mashable House party.

With the use of a high speed camera, we’ll capture super slow motion video of volunteers as the plastic straw is slapped right out of their mouth with an octopus tentacle wielded by “celebrity smackers”— all for a worthy cause.



Several events and locations at SXSW have already agreed to go “strawless,” including Mashable House, and Stubb’s BBQ for Rachael Ray’s Feedback party at the end of the festival.