Our Goal

Create a Cultural Movement To Impact Real Policy Change 

In 2017, we’re going to get everyone talking about just how bad plastic straws are for the environment and help them realize that a simple change in their behavior can make a big impact on ocean health. With your help, we can drastically reduce the 500 million plastic straws used every day in the U.S. and convince everyone to ditch the plastic straw just like they ditched the plastic bag years ago.

In April, we’re launching our national #STOPSUCKING PSA. With so much going on in the world that seems unsolvable, this is a solution that’s easily within reach. And now you can use the power of your celebrity to get everyone to say “no” to plastic straws and “yes” to protecting marine life.

*This effort is all volunteer — with no commercial or corporate funding involved.



The concept is simple. Tell people how much you “suck.” And then pledge to “stop sucking.” When all of us come together and admit we suck, the social media and press momentum will propel attention to our ocean health cause. 



Time: 9am – 7pm (We only need 30 minutes of your time. Let us know what time works best for you.)

Production Details: 

Production Co: 


Hair & Makeup: 

Please Note: We’re shooting in a “selfie-esque” style with a casual, just-be-yourself aesthetic and tone.


Get In Touch For Details

Questions or comments? Not sure if you can make this date but still want to help? Ready to jump in? 

Contact Emma Riley, Director of Strategic Partnerships, at the Lonely Whale Foundation for further details and next steps.


(510) 926-5571