#STOP SUCKING PSA Details
The concept is simple. Tell people how much you “suck.” And then pledge to “stop sucking.” When all of us come together and admit we suck, the social media and mainstream press momentum will propel attention to our ocean health cause. Check out the script and mood board below. (Script lines are placeholder — we want you to say you suck, or call out a friend for sucking, in whatever sucky way you want to say it.)
WE'RE LAUNCHING A CULTURAL MOVEMENT THAT IMPACTS POLICY CHANGE
With your help, we can get everyone talking about just how bad plastic straws are for the environment and help them realize that a simple change in their behavior can make a big impact on ocean health.
What Are We Doing About It?
With so much going on in the world that seems unsolvable, this is a solution which is easily within reach. We want to see plastic straws go the way of the plastic bag. Horribly bad for the environment. Terribly uncool to use.
In April, we’re launching our national #STOP SUCKING campaign — a big push to get everyone to say “no” to plastic straws and raise awareness about the damage plastic straws cause to our oceans and marine life.
*This effort is all volunteer — with no commercial or corporate funding involved.
#STOP SUCKING PSA Script
Open with a series of celebrities talking to straight to camera.
DAMON: Matt Damon sucks. I’ve seen him. He totally sucks.
WAHLBERG: People won’t say it to my face, but okay, I suck. But so does Adrian.
DAMON: That’s true, I’ve seen them sucking together. They suck.
GRENIER: I suck.
SIMMONS: People don’t think I do, but hey — sometimes, it happens.
BUSH: Sophia Bush sucks.
ENTOURAGE CREW: We suck. Hard.
ALBA: I suck — we’ve all sucked.
BENNETT: You can win the Super Bowl and still suck.
PERRY: I sucked today . . . I sucked yesterday . . .
WILSON: Look, even Brady sucks. He’s not going to tell you that. But it’s true.
MONAE: No matter how hard you work at not sucking, sometimes you just do.
5th HARMONY (together): We know, we know. . . we suck.
Cut to Adrian taking a straw out of a cup and holding it to camera.
ADRIAN: Today, you probably used one of these — one of 500 million plastic, single-use straws used in America every single day.
Cut to polluted water filled with straws and sea life sickened and killed by digesting straws.
ADRIAN VO: Most of these straws don’t get recycled – you may put them in there — but they go straight into the ocean — polluting the water and killing sea life.
Cut to back to Adrian.
ADRIAN : Please, stop using plastic straws.
Cut back to Damon, Wahlberg, Bush and Alba.
DAMON: I’ll stop sucking.
WAHLBERG: Matt will stop sucking.
BUSH: I’ll stop sucking.
ALBA: We’ll all stop sucking.
Cut to quick cuts of all celebs all enjoying beverages strawless. Sipping an iced latte from a plastic cup, sipping a martini glass, a milkshake, a soda, etc. As we cut quickly from celeb to celeb our challenge appears on the screen.
VO/SUPER: WE’LL STOP SUCKING IF YOU DO.
Time: TBD (for example 9:00am – 9:00pm)
(Stop by anytime — we only need 30 minutes.)
Place: Studio XXXX, Address, Brooklyn
Director: name goes here
Production Co: name goes here
Hair & Makeup: names go here
Get In Touch For Details
Questions or comments? Not sure if you can make this date but still want to help? Ready to jump in?
Contact Emy Kane at Lonely Whale for further details and next steps.