We set out to bring people closer to the ocean through education and awareness - #StopSucking is one way to do that.


Our Mission

Founded in December 2015 by Adrian Grenier and Lucy Sumner, the Lonely Whale Foundation strives to inspire empathy towards marine species and develop life long advocates for ocean health. Through the powerful narrative of the 52Hz Whale, Lonely Whale Foundation initiatives focus on delivering educational curriculum that inspires our youngest learners and our innovative campaigns build community and encourage dialogue on and advocacy for ocean health issues and direct positive impact.


Why plastic straws?

We already know that plastic bags and soda can rings are bad for the environment and end up in the ocean. Few people realize that straws are among the top 10 items found during beach clean ups and can do so much harm to seabirds, turtles and other marine creatures.

As an item of convenience for the vast majority of us, we believe refusing the single-use plastic straw is the easiest and simplest way for everyone to take action today to address plastic pollution. If we all take the pledge to refuse single-use plastic straws we will see a significant decrease in the number of straws found during coastal cleanups.

We recognize that single use plastics are a necessity for some. Read more about our work with the disability community here.

The devastation of plastic pollution is not who we are as a global community. Now is the time for us to reflect on our own beauty, our power to affect our environment through individual action. We can address this global crisis with collective action - we’re starting with the plastic straw.
— Arian Grenier, Lonely Whale Foundation Co-Founder

What We've Achieved so far

  • Engagement by national and regional influencers at SXSW 2017 through installations at Mashable House and
  • Native positing by UpWorthy of the SXSW sucker punch highlights reel, with viewership approaching 700K and reach of 1.9 million.
  • 52 million plastic straws removed in 2017 via a social media proxy pledge
  • The support from and collaboration with 20+ and growing thought leaders, creatives, media platforms and plastic straw-free practitioners

Help us do more

Support Lonely Whale Foundation